edX Online
Hero background image

Drive your career forward

Tecnológico de Monterrey
Professional Certificate inDigital Marketing and Customer Engagement
I‘m interested

What you will learn

  • Understand all the digital touchpoints your customer has with your brand, including email, social media, and your website.
  • Tools and techniques to engage users throughout their customer journey.
  • Segment strategies that can include sales, acquisition, ecommerce, product education, product use, customer service, and help desk alignment.
  • How to support customers and build customer satisfaction and loyalty by developing a win-win relationship to better serve and retain them.
  • Analyze all the digital channels a customer interacts with within your business or organization, and how to communicate in an effective way.

  • Expert instruction
    2 skill-building courses
  • Self-paced
    Progress at your own speed
  • 2 months
    5 - 8 hours per week
  • Discounted price:$448.20 Original price:$498.00 USD
    For the full program experience

Courses in this program

TecdeMonterreyX's Digital Marketing and Customer Engagement Professional Certificate

Meet your instructors
from Tecnológico de Monterrey (TecdeMonterreyX)

Fernando Sierra Saavedra
Fernando Sierra Saavedra

Professor at EGADE Business School

Tecnológico de Monterrey

Brenda Aranda
Brenda Aranda

Professor at EGADE Business School

Tecnológico de Monterrey

Experts from Tecnológico de Monterrey (TecdeMonterreyX) committed to teaching online learning

Enrolling Now

Discounted price:$448.20 Original price:$498.00 USD

2 courses in 2 months

Whether you are looking to accelerate your career, earn a degree, or learn something for personal reasons, edX has the courses for you.

Propelling

Drive your career forward with university-backed credit programs and verified certificates

Convenient

Study and demonstrate knowledge on your schedule

Flexible

Try a course before you pay

Supportive

Learn with university partners and peers from around the world