Learn search engine optimization (SEO)
Search engine optimization (SEO) has multiple applications in today's digital world. It's useful across a variety of careers and industries and may help open new doors in your career. Read on to discover what SEO is and what qualifications you'll need to get started in an SEO job.
What is SEO?
SEO is the process of improving a website's visibility in search engine results pages (SERPs) to attract more organic (non-paid) traffic.
It involves optimizing various aspects of a website to make it more attractive to search engines like Google, Bing, or Yahoo. Various courses and degrees that can help you understand SEO — ranging from quick, four-week lessons all the way to bachelor's degrees.
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Choosing the right SEO program for you
Below are a few questions that you can consider when choosing your edX SEO course:
- How advanced does my knowledge of SEO need to be for my chosen career?
- How much time will I be able to commit to learning?
- Is there a certain SEO specialization that I need to focus on?
- Do I need any specific degrees or certifications to advance in my career?
Courses
Numerous short courses in SEO are available. These programs are typically around four weeks long and give students the tools to begin their SEO journey. They're a great fit for people who are just starting out, as well as anyone well into their career who wants to enhance their SEO skills and knowledge.
Certificates
Professional certificate programs in SEO are a great choice for those who want a deeper knowledge of the subject. These courses are often offered by universities and are around four months long. They expose students to a wider range of SEO topics and look great on your resume.
Executive education programs
Executive education SEO programs are typically aimed at marketing leaders. Many require a short time commitment of around 10 weeks, which is good news for busy professionals who need to add to their skill set.
Degrees
A degree in marketing is a great place to start if you're considering a career in SEO. A bachelor's degree usually takes 3-4 years to complete and gives you a broad knowledge of marketing principles, including SEO.
Jobs in SEO
Those with SEO skills can access a range of career opportunities across various industries.
Depending on their interests and skills, many SEO professionals find roles in business, healthcare, education, technology, or nonprofit organizations. Common positions include writers and content creators, social media specialists, market research analysts, and advertising, promotions, and marketing managers.
Learn SEO online with edX
If you'd like to advance your SEO skills, consider enrolling in one of edX's online courses.
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