Online MBA in marketing

Marketing managers need strong analytical, strategic, and decision-making skills. You can advance in the fast-paced, in-demand marketing field by earning an online MBA in marketing. Learn more about the best online MBA in marketing programs and how earning an MBA in marketing online could benefit your career.

See all MBA programs with a marketing focus

What careers can you get with an online MBA in marketing?

An online MBA in marketing can help you break into the marketing field or pursue management-level positions.

Many marketing MBA program graduates pursue careers as marketing managers. In these roles, they analyze data to determine customer demand, research competitors, and identify new markets. They also develop and implement strategies to expand market share.

Marketing managers work closely with managers in sales, advertising, public relations, and product development. With experience, they can move into executive and director-level roles.

Earning an MBA in marketing can be a good investment. Data shows that these careers pay six-figure median salaries and report strong job growth.

Common job titles for degree-holders include:

• Marketing manager
• Product manager
• Brand manager
• Market researcher
• Marketing director

You can also consider related degrees like a or an .

Salary expectations

Earning an online MBA in marketing can lead to high-paying jobs. Marketing managers earned a median annual salary of $157,620 in May 2023, according to the Bureau of Labor Statistics (BLS). The lowest 10% of marketing managers made under $79,600, while the highest 10% earned more than $239,200 in the same year.

Several factors can influence earning potential, including your education, experience, and location. For example, earning a master's or professional degree can lead to a higher weekly wage than those with a bachelor's degree. According to the BLS, master's degree holders earned a median of $244 more per week than bachelor's degree holders in 2023.

Career outlook

Marketing managers are in high demand. In fact, according to BLS projections, marketing manager jobs are expected to grow by 8% between 2023-33, which is double the rate projected for all occupations.

What's driving demand? The Bureau reports that businesses are continuing to invest in marketing, particularly in digital spaces.

What should you expect from an online MBA degree in marketing?

Marketing MBA programs combine strategy, tactics, and data. You'll learn how to analyze customer demand for new products, expand your organization's market share, and implement strategic marketing plans. During core business classes and graduate-level marketing courses, you'll strengthen your decision-making, analytical, and leadership skills.

Most require a minimum of 30 credits and take around two years. Some accelerated programs can take as little as one year; you can also enroll in a part-time MBA program. Depending on the program, you might also consider customizing your degree with electives, which can prepare you for focused career paths.

Admissions for online MBA in marketing programs

Getting into an MBA program can be challenging. You'll need to stand out from other applicants and make a persuasive case in your favor. That means knowing what MBA programs are looking for in admitted students.

Business schools want their MBA students to succeed, so your application needs to showcase your academic and professional record. Common requirements and application materials include:

• A bachelor's degree from an accredited institution
• A minimum of a 3.0 GPA
• Professional experience (preferred or required)
• GMAT or GRE scores
• Letters of recommendation
• A statement of purpose

Some online MBA programs may also interview applicants.

Curriculum for online MBAs programs in marketing

While earning your online MBA degree in marketing, you'll take core business classes in finance, human resources, and management. You'll also take specialized marketing classes that develop analytical and decision-making skills. Here are some popular MBA in marketing program courses:

• Strategic marketing: Strengthen your strategic skills by examining resource allocation, competitor analysis, and the product life cycle. You'll learn how to craft effective marketing strategies that increase revenue.
• Consumer behavior: Learn about customer needs while strengthening your data analysis skills. Through case studies and projects, you'll investigate customer psychology and how marketing influences customer responses.
• Marketing analytics: Develop your data analytics skills while exploring data sources and data analysis tools. You'll apply analytics to create marketing plans and gather actionable insights.
• Product management: Discover tested product development and management approaches, including sales forecasting, pricing strategies, and product development.
• Entrepreneurial marketing: Learn how marketing can make or break entrepreneurial ventures. You'll study entrepreneurial marketing practices, including competitor research, marketing strategy, and implementation.